Explainer Video Agency | Spark Animation

Spark Animation is an explainer video agency in Bristol and we create custom explainer videos that will excite your clients.

Explainer video production

We are Spark Animation and we are a leading explainer animation agency in Bristol. We help businesses and brands across the UK with video animations that will excite your customers. Our award-winning creative team specialises in crafting visually striking animations that clearly explain your products and services—making it easy for anyone to understand the value you provide. Every video is tailored entirely to your specific needs. We collaborate closely with you to define your target audience, refine your core message, and achieve your desired outcome.

Animation Explainer Production

Animated Explainer Videos have become an incredibly effective tool for promoting businesses and conveying their unique stories. These engaging videos not only capture the attention of potential customers but also convey complex information in a simple and entertaining way. Numerous esteemed brands and companies across the UK and globally have reached out to Spark to create compelling animated videos that effectively communicate their brand messaging and core values. Through a combination of striking visuals and concise storytelling, these videos help businesses stand out in a crowded marketplace, making them an essential component of modern marketing strategies.

What is an Animated Explainer?

An animated explainer video is a short, informative clip that effectively communicates a message in a colorful, entertaining, and creative manner. For your business, these videos can introduce the products you are marketing or explain the various services you offer to your customers. As demonstrated by the explainer video production examples on our website, there is no one-size-fits-all approach. We utilize a variety of animation techniques tailored to the specific needs of the businesses we support and the messages they wish to convey to their customers, regardless of whether they are brand-new startups or established blue-chip companies.

Why Should My Business Use an Animated Explainer?

The production of animated explainer videos has seen a significant rise in popularity in recent years, largely due to the growing preference for video content among audiences on platforms like YouTube and various social media channels. People are increasingly turning to these visually engaging formats to quickly and easily grasp the information they seek.

For businesses, whether you are launching a brand-new startup or representing a well-established company, this trend offers a valuable opportunity to attract and engage new customers. By leveraging high-quality animated explainer videos, you can effectively communicate your brand’s message, showcase your products or services, and highlight the unique value you offer.

This engaging format not only helps in simplifying complex concepts but also enhances the likelihood of viewers sharing your content, further amplifying your reach. Ultimately, incorporating animated explainer videos into your marketing strategy can drive significant traffic back to your website, helping you convert viewers into customers and foster lasting relationships with your audience.

You can cut through different languages and cultures

Regardless of the language your customers speak or the culture they belong to, an explainer animation video can effectively convey your message in a simple and understandable manner. Using motion graphics that don’t rely on text, these videos can communicate your ideas to a diverse audience. For instance, if your UK-based company is marketing to customers around the globe, our Bristol agency can create an explainer video that clearly communicates your message to everyone.

Google loves videos

Numerous statistics indicate that videos are effective in improving a website's Google search rankings. Explainer videos can enhance your SEO by driving traffic to your site when shared on social media and by increasing viewer engagement, as visitors tend to stay on your pages longer when videos are present. If your business website is not performing well on Google and you want to surpass your competitors, incorporating explainer videos is an excellent strategy to elevate your online presence and boost your profile.

Explainer Animation Services

Our experienced studio team turns complex ideas into clear, engaging video content through the power of animation. We work closely with you to shape every element of your video—from script and design to animation style and post-production—ensuring it connects with your target audience and inspires the right emotion and action.

Engaging Animation

We bring your stories and characters to life with vibrant colour and expressive motion, all crafted uniquely for you. No templates, no overused stock assets—just original animation designed around your brand.

Series Creation

A well-planned explainer video series can showcase a range of products or services while delivering a seamless, cohesive experience for the viewer.

Multiple Formats

Choose anything from full-length explainer videos to bite-sized social clips (30–60 seconds), optimised for mobile viewing with vertical or square formats designed to boost engagement.

Motion Graphics

For a more conceptual, modern style, we blend typography, shapes, and motion to create a sleek, contemporary look—moving away from the typical cartoon aesthetic. We can also combine animation with filmed or stock footage, pairing the authenticity of real people with the energy and impact of animation.

2D & 3D Animation

We can seamlessly blend 2D animation with stylised 3D elements to create a premium, modern look and feel for your brand.

Our explainer video production process

A predefined process where you're involved at every stage.

01. Script & Planning

We start by understanding your goals, your audience, and how best to engage them. We’ll also consider where the video will live—whether that’s square, vertical, or horizontal formats—to maximise impact and engagement. With a clear foundation in place, we develop a strong creative concept and script that aligns with your objectives, alongside the initial art direction. A well-crafted script is the backbone of any impactful video.

02. Written Treatment

Once the script is approved, we create a detailed written storyboard. This outlines what will appear on screen for each line or key message—essentially mapping out the full narrative of your video.

03. Style Frame Design

Next, we produce style frames—2–3 key scenes designed in the final visual style. These fully realised illustrations help define the tone, colour palette, and typography, ensuring everything is aligned before moving into full production.

04. Storyboard Design

For our explainer video productions, we go onto illustrate the storyboard in full so you can envisage the video and see the entire flow of the animation before we animate.

As we provide a custom video service, every scene we’ve described in the written treatment is fully illustrated for you to review.

This is where the video comes to life, we animate the video and tie the illustrated scenes all seamlessly together to create your story. Providing a fully polished explainer video, complete with music, voiceover, sfx and post production.

Because our of collaborative methodology, final amends and delivery is usually short and sweet. We also supply English captions as standard, free of charge for increased accessibility.

Who can use Explainer videos?

We’ve created videos across a wide range of industries, giving us a deep understanding of how versatile and impactful explainer videos can be. From healthcare and technology to education, finance, and beyond, they’re a powerful tool for communicating ideas clearly and effectively.

Technology

Technology companies can highlight the features and benefits of their products or services, turning complex concepts into clear, engaging content that drives interest and sales.

Charities

Charities and non-profit organisations can use explainer videos to communicate their mission, showcase their impact, and emphasise the importance of their cause—helping to educate and inspire their audience.

Healthcare & Medical

Healthcare organisations and medical companies can simplify complex medical information, present services or products clearly, and enhance patient understanding to improve overall communication.

Finance

The finance industry can leverage explainer videos across retail banking, fintech, financial services, and more to communicate complex offerings in a clear, high-level way that supports sales and understanding.

eCommerce

Brands can use eCommerce explainer videos to showcase their product ranges, highlighting key benefits and features in an engaging, fun, and approachable style. They’re also ideal for how-to guides and instructional content.

Education & e Learning

Schools, colleges, and universities can use explainer videos to promote courses and services, helping to attract and inform both prospective students and tutors.

Explainer video production