What Is an Explainer Video?
An explainer video is a short piece of video content designed to explain a product, service, process, idea or concept in a simple and engaging way. Animation is particularly effective when a subject is difficult to demonstrate through conventional video. Instead of relying on lengthy explanations, animation can visualise abstract ideas, illustrate processes, demonstrate how products work and communicate information through a combination of storytelling, graphics, sound and movement. Explainer videos can be used across websites, presentations, social media, advertising campaigns, sales presentations, internal communications, training and education.
At Spark Animation, we create each video around your audience and objectives rather than using a one-size-fits-all template.
Why Use an Animated Explainer Video?
A professionally produced explainer video can help your audience understand your message quickly while giving your brand a distinctive visual identity.
Make Your Message More Engaging
Combining movement, illustration, storytelling, music and voiceover creates a dynamic format designed to hold attention and communicate information clearly.
Showcase Your Product or Service
An animated explainer can demonstrate how a product works, explain its benefits or show customers how a service solves a particular problem.
Strengthen Your Brand
Every element of your animation can be designed around your brand, including the visual style, colours, typography, characters and tone of voice.
Create Content for Multiple Channels
Your main explainer video can be adapted into shorter versions and different formats for websites, presentations, LinkedIn, YouTube and social media.
Our Explainer Video Services
We offer a range of animation styles and production approaches, allowing us to select the right visual treatment for your message.
2D Explainer Videos
2D animation combines illustration, graphic design, characters, typography and movement to create engaging and accessible explainer videos. It is an effective choice for businesses that want to communicate a product, service or process in a creative and approachable way.
3D Explainer Videos
3D animation can bring products, technology, environments and technical concepts to life with greater depth and realism. We can combine 3D elements with 2D animation and motion graphics to create a distinctive visual style for your brand.
Product Explainer Videos
Show customers how your product works and why they need it. Animation allows us to demonstrate features, functionality and benefits that may be difficult or expensive to film in the real world.
Our Explainer Video Production Process
We believe the best animated explainer videos start with a strong idea and a clear message.
1. Script & Creative Development
We begin by understanding your objectives, audience and key message. We then develop the creative concept and script, considering how the animation will communicate the information visually.
2. Storyboard
We illustrate the complete storyboard so you can see how the finished animation will flow from scene to scene. Every key visual is mapped out before animation begins.
3. Animation & Production
Once the storyboard is approved, our animators bring the artwork to life. We combine animation with professional voiceover, music, sound effects and post-production to create the finished explainer video.
4. Final Amends & Delivery
We make the final agreed amendments before delivering your finished video. English captions are included as standard, helping make your content more accessible and suitable for a wider audience.
Who Uses Explainer Videos?
Explainer animation can be used by organisations across almost every sector.
Technology & Software
Technology companies can use animation to demonstrate software, explain technical concepts and show customers how products work.
Healthcare & Medical
Medical animation can simplify complex information and help explain treatments, products, procedures and healthcare services.
eCommerce & Product Brands
Show customers how your product works, demonstrate its features and communicate its benefits through engaging animation.
Education & eLearning
Schools, universities, training providers and educational organisations can use animation to make learning content more engaging and easier to understand.
Charities & Non-Profits
Charities can use explainer videos to communicate their mission, explain complex issues, demonstrate their impact and encourage audiences to support their cause.